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Leader enlisting grassroots communicators to advance the reusables movement

02.01.2010 –® (previously®) is not your typical small business. A catalyst for change, the company has been instrumental in spawning the reusables movement.® was launched in 2003 to call attention to the absurdity of society’s overconsumption of plastic bags and became a highly-influential site for information on the hazards of use-and-toss items as well as a comprehensive online store for reusable products.

On February 1, the company will launch its search for online activists and communicators who are savvy in new media and eager to actively promote the wisdom of the reusables movement as part of the® Ambassadors Program.

Applicants should be great communicators, eager to follow the company’s lead and believe in its overall vision and ‘no b.s.’ philosophy. “We want people as passionate about the movement as we are to help us guide consumers and society down a sensible path,” said the company’s founder Vincent Cobb. “Our legacy is built on offering sound solutions and products, leading on the issues, and drawing attention to key trends such as the explosion of cheap reusables.”

Part store and part information hub,® has cultivated a uniquely passionate customer base of over 210,000. Based on its running “use and toss ticker,” it has empowered its customers to save over 800 million use-and-toss items. Every tweet, blog and video the ambassadors provide will help influence the habits of countless more people, creating an enormous collective impact.

The quick and easy application process is open to anyone and requires a 300-word description of why you should be an ambassador. Video submissions are also accepted – just upload a video to any video sharing site and submit the link. Once selected, the team of ambassadors will provide faces behind the “reusables” lifestyle that people across the nation can identify with - savvy, conscious consumers who recognize that society’s addiction to use-and-toss items doesn’t make sense.

For more information or to apply, please visit

About Us

Launched in 2003,® quickly established itself as the preeminent website dedicated to the promotion of reusable shopping bags as a pragmatic solution to over-consumption of single-use plastic bags.® is the new name for’s® store (® still exists as a sister site and information hub). The company has been featured hundreds of times including major media outlets such as the Wall Street Journal, New York Times, USA Today, ABC News and Vogue.® is the leading online source for high-quality reusable products and provides informat.ion on the problems related to over-consumption of use-and-toss items. The company has grown to provide hundreds of high-quality reusables in more than 30 categories, including water bottles, lunch items, home goods and more. They have empowered 210,000 customers to reduce consumption of use and toss items an estimated 800 million units. Recognized as a leader and innovator, the company won Green America’s prestigious Green Business of the Year in 2007 and their Longtime Leadership award in 2009. They are a BizRate Circle of Excellence Gold Honoree and were recognized in 2009 as one of Inc.’s 500 Fastest Growing Companies.® is an authentic, triple-bottom-line company, supporting Fair Trade Practices and donating one percent of all sales to environmental causes through 1% For the Planet.

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