Seattle-based Nuun (pronounced “Noon”) was originally the brainchild of a professor from the Tuck School of Business at Dartmouth College. An avid cyclist, he longed for a lightweight, easy-to-use hydration method that didn’t include a sticky high-calorie mess. His research led to the creation of a sugarless, dissolvable, and portable tablet called Nuun. Eight years later, Nuun Active Hydration is the #1 selling sports drink tab in the cycling, running and outdoor specialty marketplaces. As education about hydration and wellness grows, Nuun tablets have become more accessible as an eco-friendly, disposable beverage alternative.