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Canada-based SoYoung was founded by mother Catherine Choi, who found inspiration to design lunchboxes and cooler bags for moms and kids alike after having her first child, Noah. Catherine repeatedly found herself in the same situation of having to hold a squirming baby in one hand while digging through a deep, dark cavernous bag to find keys or other personal items. Thus, the idea for the wonderful, kid and earth-friendly SoYoung line of innovative lunchboxes, cooler bags and more was born.