Flip & Tumble

Founded by two Stanford University product design students, flip & tumble originally set out to fix every environmentalist's biggest problem - forgetting their reusable shopping bags! After talking to friends and family about their shopping habits, flip & tumble founders Hetal Jariwala and Eva Bauer came up with their 24-7 bag, a colorful, compact shopping tote small enough to fit in your purse or pocket so you're never without a reusable bag.

We knew we had a winner when our own staff couldn't keep their hands off the samples. The stretchy pouches and bright colors were so fun we were literally tossing them around the office, oohing and ahhing. Together with their produce bags, flip & tumble's reusable shopping totes and bags are among the best selling items in our store.